Marriott and MGM Resorts Join Forces: A Game-Changing Partnership in Las Vegas
Exciting news has shaken up the hospitality industry as Marriott International and MGM Resorts International announced an exclusive 20-year strategic licensing agreement. The collaboration not only marks the birth of a new brand, the MGM Collection with Marriott Bonvoy, but also grants Marriott a prominent presence on the iconic Las Vegas Strip. Let's delve into the details of this groundbreaking partnership and the benefits it offers for travelers and loyalty program members.
In this week’s #MGMMinute: MGM Resorts partners with @MarriottIntl, MGM Resorts welcomes MAP and CAP participants, @MandalayBay’s Shark Reef Aquarium debuts new exhibit, @BetMGM awards $75 million in jackpot wins for first half of 2023, and more! pic.twitter.com/022bJPWzxz
— MGM Resorts (@MGMResortsIntl) July 17, 2023
Expanding Horizons with the MGM Collection: With the Marriott-MGM partnership, loyalty members of Marriott Bonvoy gain access to an impressive array of new properties on the Las Vegas Strip. This move signifies Marriott's commitment to enhancing its loyalty program by providing members with more options to utilize their points and enjoy unforgettable experiences. The MGM Collection, comprising 17 properties, including renowned names like Vdara Hotel & Spa, MGM Grand Hotel & Casino, and The Signature at MGM Grand, promises a world of excitement and luxury for travelers.
Marriott Bonvoy and MGM Rewards Integration: Starting from October, the 180 million Marriott Bonvoy members will have the opportunity to earn and redeem points for stays at various MGM properties across the United States. Simultaneously, the 40 million members of MGM Rewards can link their accounts with Marriott Bonvoy to enjoy select member benefits. This seamless integration between the two loyalty programs amplifies the advantages for members and opens up a host of new possibilities for their travel experiences.
Unprecedented Code sharing in the Hotel Industry: While codesharing arrangements are common among airlines, the concept is relatively rare in the hotel industry. The Marriott-MGM partnership breaks new ground, enabling a reciprocal arrangement where guests can enjoy the benefits of both companies' offerings. This groundbreaking approach strengthens the value proposition for loyal customers and elevates the travel experience to new heights.
Unlocking the Hidden Gems: Beyond the bright lights of Las Vegas, the Marriott-MGM partnership extends to captivating properties beyond the Strip. From the exquisite Bellagio Resort & Casino joining The Luxury Collection to the sophisticated Park MGM becoming part of Tribute Portfolio, travelers will have an even broader range of options to choose from. Additionally, Marriott's Autograph Collection welcomes ARIA Resort & Casino and The Cosmopolitan of Las Vegas, ensuring an eclectic mix of unique experiences for guests.
Implications for Hyatt and the Future: While the Marriott-MGM partnership thrives, the separation between MGM Resorts and Hyatt signals a change in dynamics. Hyatt will no longer have branded hotels on the Las Vegas Strip, creating opportunities for them to seek new partnerships in this vibrant market. With Las Vegas remaining relatively unbranded from a hotel perspective, there is ample white space for Hyatt to forge alliances with other casinos and redefine its presence in this iconic destination.
The Marriott-MGM partnership marks an exciting milestone in the world of hospitality, granting Marriott Bonvoy members exclusive access to MGM's exceptional properties in Las Vegas and beyond. The fusion of these two industry giants creates an unparalleled offering for travelers, fueling a new era of luxury, convenience, and reward. As the doors of the MGM Collection open to Marriott Bonvoy members, a world of possibilities awaits, promising unforgettable moments and extraordinary experiences.